THE AXIS MEDIA PLATFORM PRIVACY STATEMENT
Effective OCT 29, 2020


AXIS Media privacy protection
This Privacy Policy is used to illustrate how the company ("Company") is the collection and use of privacy information, this applies to all services of this company, this privacy inspection at any time, the terms in our website www.axismedia.com.hk This information and the privacy statement below apply to our online advertising technology platform ("Platform"), and will be of general interest to Internet users. If you have registered account or with the company for business cooperation, the establishment of cooperative relations, it means that you agree to our Privacy Policy, if you have any doubt about the terms of the privacy of the company, please contact us and stop using our service.

What Information do we collect and use?
The Company does not collect or use PII (Personally Identifiable Information) on the Platform, and contractually prohibits its clients from collecting or using PII on the Platform. AXIS Media makes some uses of non-PII collected on the Platform and enables clients to use information provided by third-party sources. We collect following information:
‧ To provide better user experiences to end-users, publishers and advertisers, we will ask the partners to provide information, including but not limited to the basic information of the company or individual, company names, profit-seeking enterprise registration number, person in charge of the company name, phone number, email, company location, personal residential address, occupation, income and other information, provided by all partners the company will complete in accordance with privacy provisions to save.
‧ Our services may be retained takes the user to browse the Internet or query information, and records shall be kept on the system, including but not limited to, IP addresses, time, browser, and click record.
‧ Automatic identification of the device or hardware. When your device (including but not limited to mobile phone, tablet, TV, PDA and etc.) link to the server or website, our program will automatically determine your device type, model, service platform, carriers and browse device. Will collect your information, including but not limited to phone numbers, phone brand, hardware maker, phone model, carrier, platform, mobile phone code and other information collected through this mechanism.
‧ Location information of the devices. Sometimes our LBS technology will need this information to provide services or for other 3rd party LBS services.

How do we collect information?

‧ The Platform uses cookies, beacons, tags, device-based SDKs, and in some cases non-cookie technologies, to collect non-PII associated with particular web browsers or devices.

The cookie use

‧ A cookie is a small text file that is stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize browsers from one visit to another or from one website to another. To make our services when users use the service, identify a user's information or data, the system will record the user behavior, such as the cookie. Server sends the information you need to write to your hard disk by the browser, your next service, the server will ask the browser to return cookie information, and such information will be kept by us, the for these data to the analysis, providing users a higher quality of service.

For what purposes do we use the information?

‧ The Company will give full explanation on a description the services or promotions, so that you understand how we service or activity, when you read the information, you can choose whether to accept or participate in this service or even.
‧ The Company uses the information collected on the Platform to provide, operate, manage, maintain, and enhance the Platform.
‧ The Company may act as a client of the Platform to advertise its business online.
‧ The Company may use your data or use the services of behavior, including but not limited to analysis of user behavior, improve system service processes, the various studies or to improve system stability through information and analysis results.
‧ The Platform enables AXIS Media's clients to use non-PII they collect to buy and sell online advertising, including interest-based advertising, using real-time bidding.
‧ Particular advertising-related purposes for which AXIS Media clients may use the non-PII they collect on the platform for interest-based advertising in various formats/regions/sequence and report users respond to ads and aggregated statistics regarding, for example, the effectiveness of online advertising campaigns.

What information does AXIS Media share with third parties?
AXIS Media may, to operate or enhance AXIS Media's services, provide data collected on the Platform to clients, partners, and service providers. AXIS Media may provide, or enable others to collect, information for purposes of detecting and preventing malicious activity or invalid traffic. In addition, AXIS Media may disclose such information in the event we reasonably suspect malicious activity or invalid traffic, or believe that we are legally required to do so. AXIS Media may also share aggregated data derived from the Platform, including, for example, statistics about Platform activity. Finally, we may transfer Platform data to a successor entity in connection with a corporate merger, consolidation, and sale of assets, bankruptcy, or other corporate change.

How the information is stored and how long is it kept?
‧ AXIS Media uses generally accepted industry security standards on the Platform.
‧ Non-PII stored in the platform is retained in the Platform in non-aggregated form for up to 18 months from the date of collection. Aggregated data is used for reporting and analysis, and may be stored in the Platform for up to 2 additional years.

Privacy Information Security Mechanism
In order to protect information security partners, the company will provide equipment and security mechanisms to help protect your personal information to prevent unauthorized data access and interested parties are invasive engage in malicious activities. The Company does not undertake to assume legal responsibility.

Privacy Terms of amendment
Privacy Policy the company as technology development, social change, customs, amendment relevant laws and regulations or other unpredictable factors, appropriate modifications to adjust in order to protect privacy rights users and partners. If for modification the terms of the company will immediately published on the website, latest changes on www.axismedia.com.hk subject to change without notice.